Tuesday 30 August 2011

Some examples of possible directions...

Here I've played around with the word 'Show' as we were discussing in the last meeting. The first two examples would serve well as invites, as they emphasise the words 'Show Up'. Conceptually the idea of the list with various 'Show' words could work but visually it needs to be developed more. In the third example a hand scrawled mark cuts through the title as a 'slash'. This could be carried out across other words combinations if we had multiple titles.

Here's some more work with the word 'Show' again. The four examples show possible invites. This goes by the idea that we would name the exhibition 'Show' and use various words after depending where it is used. I used the arrow to suggest inviting the viewer forwards into the show - I think this whole approach adds a sense of mystery slightly, we're not really giving too much away which could be effective in drawing interest to the night.


Just some more examples in which I've been playing around with the composition of these words.
I like the bottom left hand corner 'Show & Tell'. I think it sits nicely as a title for the show and the heavy type gives it a strong presence.



Here I was playing with the idea of hand scrawled words and the 'Show' concept. I think it personalises the whole aesthetic and adds in a sense of playfulness and fun. We would definitely need to develop this more visually but I think it could be an effective direction.


I had another idea that we could play with the date of the show. (If I am correct) the show is on the 21st of November this year which is a nice date visually: 21/11/11. Here I started mucking around with making patterns from the date. Could we simply call it 21/11/11? With a small by line of 'UTS Design Grad Show'? Another option could be to look at 11/11 - November 2011. 11/11 could be really strong. What typefaces have the best numbers? Here I've used Didot but I'm sure there are better numbers...
And ONE more idea I had but haven't really played with it much visually yet is:
PREVIOUS/NEXT
We could use symbols of arrows to make patterns and indicate past/future - the idea that we've reached this turning point in our design careers and there seems to be a very clearly defined 'previous/next'.

- Ash



1 comment:

  1. Ash - really like the 2nd example left of the pink one at the top....

    Perhaps changing the last line to a colour or if we are allowed - foils? to distinguish it a bit more.

    I still like some hand generated element to the type e.g. 3rd example top.

    breaks it up a bit and also gives it a personalised touch. ha.

    see u at the meeting
    g.

    ReplyDelete