Aesop Store Displays

The main points I drew from our last meeting was that the grad show needed to be simple, temporary, effective for display purposes and not costly. Immediately I think of the amazing installations setup in Aesop stores. What makes these designs even more unique, is the way they use recyclable materials to convey a concept and a experience. Displays such as “think outside the box” which used hundreds of brown boxes to stack and contain its products. Or the 1800 copies of the New York Times, used to emphasis Aesop’s “…respect for the written word and the history of each city with which it engages” (Aesop, Press Materials 2011). All of which are simple but effective for display purposes, transforming a space and capturing the attention of the viewers.

 Check out these links....

BOX DESIGN

http://www.thecoolhunter.co.uk/stores/AESOP----Skin-Care-That-Thinks-Outside-The-Box/

NEW YORK TIMES DESIGN

http://www.fastcodesign.com/1664581/a-kiosk-made-of-more-than-1000-newspapers