Another cool reference that this reminded me of was The Ministry of Stories in London also - it was done by the guys at WeMadeThis - silly (i love this kind of shit) - but well executed.
This is kind of unrelated to where we have been saying we would go with this - but it's definately different from what past years have done, we'd stand out. However I think what makes this interesting is the sense of humour inherant in both designs - something that might be harder when combined with 300 students who are approaching this thing like it's their Sistine Chapel...
I love this, and I agree, the sense of humour inherent would set this show apart not just from other UTS years but other 2011 design grad shows. Like I mentioned in my post above, it would be interesting/unique to create branding with a really 'personal' aesthetic as we are essentially showcasing our personalities through this show.
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