I've been looking at some of the photos from past shows ('07, '08, '09, '10) and in my opinion Republic of Design is the standout for the level of attention to detail.
Some of the design outcomes I noticed are:
- Large hanging vinyl signage
- 'Republic of Design' map wall sculptures
- Specially considered VIP section design
- VIP & Designer lanyards
- Hanging 'Paper Planes' above stairwell
- Vinyl stair-signage way-finding for fashion
- Altered application of identity design for fashion show projections
- Series of viral-style teasers
- Mannequin covers for opening night
At the end of the meeting on 03-08-11 I know we discussed the idea of an identity which incorporated interlocking shapes. The design team for '09 has had the same concept, only they have applied it to interlocking 'territories'.
I feel like one of the most important things here is that they approached the space from multiple angles - i.e. the signposting/hanging signage as well as vinyl markers on the ground, and the lighting plays a major part - I think lighting is going to be key in trying to get the foyer to feel less like.... a foyer....
ReplyDeleteHi. This is great. These previous references in general are great as they point to what works and what doesn't in the space. Big and bold seems to work. The Dsgn08 stuff gets a bit lost because there's too much fiddly detail. This stuff stands out very well, for the reasons Tegan pointed out above. Agree about lighting too.
ReplyDeleteIt also shows how much there will be to do!